Kualitas Pengalaman dalam Memoderasi Gaya Hidup, Kesadaran Merek dan Kualitas Rasa terhadap Revisit Konsumen Air Minum Kemasan Aqua

This study aims to find out that lifestyle, brand awareness and taste quality influence consumers' repurchase intentions towards AQUA bottled water products, also the of experience as a moderation variable can strengthen or weaken. research uses quantitative methods, where subject object is people who consume mineral in Bekasi Regency area. On condition, so this respondent proposive sampling. shows population non-probality size respondents taken 80 respondents. The collected data was processed using regression test techniques with SmartPLS 4.0 application. concludes: 1) consumers buy Aqua products feel their lifestyle accordance consider buying again, 2) affects intention water, it mean more are aware brand, encourage repurchase, 3) have guaranteed product safe for consumption thereby encouraging 4) does not directly affect consumer's because necessity consumer drinking influenced by 5) direct personal preferences previous 6) satisfied which always maintained.